The most important reward card platform in Japan, Amaten, points tokenized reward playing cards in collaboration with blockchain community supplier Aelf.
United Kingdom information outlet Verdict reported on August 20 that Amaten partnered with Aelf – one of many 30 blockchain suppliers licensed by the China Electronics Expertise Standardization Institute – to concern reward vouchers on the blockchain. Amaten plans to construct its framework on high of Aelf's platform to token its reward vouchers in order that they are often exchanged and managed on the blockchain.
Reward vouchers and blockchain: "a totally pure match"
This initiative is claimed to permit the monitoring of reward vouchers from their issuers to the shopper, which is predicted to scale back fraud.
The present reward card system has by no means advanced to suit right now's digital world, says Amaten Chairman Tom Kanazawa. “It nonetheless suffers from basic basic shortcomings and could be very inconvenient. I consider the reward card business could be a good use case for blockchain. The 2 match collectively completely. "
In keeping with the judgment, the reward card business is at the moment value $ 340 billion and $ 21 billion in Japan. Though Amaten initially desires to launch the platform in Japan, the corporate additionally plans to develop overseas, initially in Korea and China, however finally even additional.
Crunchbase claims that Amaten "is at the moment the biggest reward card market in Japan with 70% of the market share of Japan & # 39; s first reward card market in Japan. Greater than 70,000 registered customers." Furthermore, Verdict additionally claims that the corporate has annual gross sales of $ 110 million.
As a Cointelegraph reported In July, the massive American cryptocurrency pockets and cash Coinbase entered the crypto reward market, permitting prospects in sure nations to alternate cash for model e-certificates.